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How to Effectively Conduct Research for a Business

5 tips for Virtual Assistants working with new clients.

Whether you’re just starting in the virtual assistant world or looking to enhance your skills, let’s focus on the essentials of effective research.


  1. Know What You’re Looking For: Before you dive in, be clear about what you want to find. It could be market trends, competitor details, or industry insights. Having a clear goal helps streamline your research. Use Google wisely (and don’t over complicate). Google is your friend, and you don’t need to be a tech guru. Learn a few tricks like site:, filetype:, and intitle: to find what you need without making things overly complex.

  2. Stick to Trustworthy Sources: Avoid getting lost in a sea of information. Stick to reliable sources - good websites, trustworthy journals, and industry reports. It adds credibility to your findings.

  3. Take Simple Notes: Use user-friendly tools like Evernote or Microsoft OneNote to write down your discoveries. Keep it organized so you can easily navigate through your notes.

  4. Stay Updated, Stay Smart (Without Overthinking): Things change, but you don’t need to be an expert. Subscribe to newsletter, participate in forums, and follow industry leaders on social media. Staying informed is a key part of the process.

  5. Think About What You Find: Research isn’t just about collecting information. Consider what you find. Does it make sense? Applying common sense is just as crucial as uncovering the data.

Becoming a research pro doesn’t need to be complex. Set clear goals, use Google wisely, trust reliable sources, take neat notes, stay informed, and think things through. You’ll become the go-to virtual assistant in no time.

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